COL-REX | Certified Online Real Estate Expert Designation
Real estate agents have rapidly noticed the importance and increased competition to create an online presence. For real estate agents, it has never been more important to learn about online marketing channels like email marketing, social media campaigns, paid advertising and search engine optimization than it is now. The main skill of a real estate agent, is sales. Learning how to capture leads online, convert leads into clients, build an optimized website and implement marketing campaigns are all important contributions to your business. The COL-REX designation simplifies the strategy required to explain the different concepts and step by step guidance to start taking advantage of cost effective methods to start gaining a positive ROI for your online efforts.
In today’s age of internet, online marketing plays a huge role in success of real estate agents and brokerages. Approximately 94% of homebuyers begin their search online, 42% actually find their home online and only 1% find homes in print ads. Without a complete online strategy which incorporates both sales and marketing elements of your business, you will be left behind. COL-REX Designation is designed to help real estate agents in understanding and implementing online marketing strategies for themselves as well as their clients through quality knowledge and tools.
As a Certified Online Real Estate Expert, you would be able to:
- Create impactful online campaigns to promote properties
- Implement effective online marketing strategies to generate and capture quality leads
- Stand out from competition through Search Engine Optimization (SEO)
- Create, analyze and measure online efforts
- Reduce advertising costs through strategically targeting your audience
- Gain a competitive edge in market as someone who understands and specializes in harnessing the power of online marketing
COL-REX Designation is designed to provide you with knowledge and strategies that leverage the power of an online and social media presence to boost your business and value to clients. You can go through lectures at your own pace and have easy access to them through computer, tablet or your personal phone. All designations are offered through our innovative gamified learning platform to ensure maximum knowledge retention and encourage skill enhancement through competition.
All designations are offered through our innovative gamified learning platform to ensure maximum knowledge retention and encourage skill enhancement through competition.
Each designation comes with tools to help you apply and transition your knowledge to your clients. Your Certified Online Real Estate Expert Designation includes the following tools to help you deliver more value as a specialist and to allow you to focus on your business:
- 1. Email Campaign
- 2. Neighborhood questions
- 3. Organize Content
- 4. Setting up a Facebook profile
- 5. Tools
Workouts allow real estate agents to practice their communication skills through more than 100 scripts which can help you in lead generation, networking, buying or selling process, presentations and a lot more. Constant practice will help you internalize what to say at what time to generate more business.
As a Certified Online Real Estate Expert, you will be able to market yourself, generate more leads online and promote your client’s properties so they can gain exposure to a larger audience. COL-REX Designation will help you stand out from the crowd by demonstrating your dedication towards providing the best value to clients in real estate industry
To ensure great learning experience, content of COL-REX Course is divided into 4 levels, with 4 lectures in each level. After each lecture, your knowledge is tested through a short quiz. After you have taken all lectures, there will be a final exam. Upon successfully clearing that you will get your Certified Online Real Estate Expert Designation.
- The most important component that you will learn from this certification is how you can leverage the power of online and social media presence to boost your business and value to clients.
- The use of technology has dramatically changed the way we socialize, live and the way we do business. This section explores the effects technology has had on business including the evolution of real estate throughout the years
- With so many different tools and resources available, professionals in the real estate industry are able to utilize what is available to them to better their services and their business.
- Section 1.4 explores the different social media networks available and provides and indepth understanding as to how it online any way, and the preferred networks of different generations.